A Letter from Our Founder❤︎

My name is Daniela Castillo, the creative director and founder of  Daias Jewelry—a brand that celebrates the timeless elegance, rich heritage, resilience, and versatile spirit of women. Inspired by the bond with my daughter, Maia, and my own name, Daniela, Daias Jewelry was born from a passion for jewelry and style. Rooted in my Caribbean heritage, the brand brings affordable luxury to life with thoughtfully designed pieces, crafted specifically for women with sensitive skin.

Before Daias Jewelry, I worked in high-ticket sales in the luxury car industry. However, I yearned for more—a life filled with purpose. Creating this brand reignited my creativity, reconnected me with my roots, recognized my value, and strengthened my family bonds. Through this journey, I’ve realized that life is about living to fulfill our deepest desires.

I remember selling handmade hair accessories and jewelry to my local community when I was a young girl, and one day, I made the life-changing decision to move to New York from The Dominican Republic. Now, I’m building my dream brand tailored for women with sensitive skin just like mine.

As a single mother at times, I understand the desire to spend more time with our children while pursuing our dreams and prioritizing our well-being. I believe that women can rebuild their lives and achieve their goals through tireless effort. That's why I ensure that each piece in our collection symbolizes the strength to embrace our true selves, becoming cherished by our customers as representations of meaningful moments in their lives.  

Xo, 

Daniela❤︎