A Letter from Our Founder❤︎

My name is  Daniela Castillo, the creative director and founder of Daias Jewelry—a brand that celebrates the timeless elegance, resilience, and versatile spirit of women. Inspired by the deep bond I share with my daughter, Maia, the name “Daias” is a fusion of our names, reflecting the family connection at the heart of our pieces. My daughter and I both have sensitive skin, which inspired me to create a jewelry brand that is safe, comfortable, and accessible for women like us. Daias Jewelry offers everyday designs that blend style and versatility. It’s all about bringing affordable luxury to women who deserve to feel confident and beautiful every day without compromising on quality or comfort.

Before Daias Jewelry, I worked in high-ticket sales in the luxury car industry. However, I yearned for more—a life filled with purpose. Creating this brand reignited my creativity, reconnected me with my roots, recognized my value, and strengthened my family bonds. Through this journey, I’ve realized that life is about living to fulfill our deepest desires.

I remember selling handmade hair accessories and jewelry to my local community when I was a young girl, and one day, I made the life-changing decision to move to New York from The Dominican Republic. Now, I’m building my dream brand tailored for women with sensitive skin just like mine.

As a single mother at times, I firmly believe that women have the power to rebuild their lives, create their own opportunities, and be resourceful in achieving their goals. By continuing to try and never giving up on themselves, they discover their true strength while working toward their aspirations. That’s why I ensure that each piece in our collection symbolizes resilience and the courage to embrace our true selves, becoming cherished by our customers as a reflection of meaningful moments in their lives.

Xo, 

Daniela❤︎